2015 APPO National Conference: Intensives

APPO National Conference | April 8- 11, 2015
The Caribe Royale | Orlando, Florida


Our Pre-conference Intensive returns for a 3rd year and has become the cornerstone for those seeking extended, in-depth training. This year, attendees will customize their experience by choosing three preferred sessions to complete their two-day training. Each module gives participants the chance to take a deep dive with expert facilitators while exploring topics in an intimate, small group setting. Learning modules are four hours long with a 20-minute break, and facilitators will present experiential content while utilizing group and individual hands-on work and group discussion.

Before starting registration, review the following modules to determine your preference for each session. Learn more about each topic by selecting the Module link.

*Intensive modules are available on a first come basis and you will be choosing one from each session during the registration process.

Intensive Summary: Rate $1199 includes

  • THREE 4 hour Intensive classes (modules - you choose the three)
  • LUNCH both days
  • DINNER Reception
  • VIP Exhibitor Event
  • 3 day Conference Ticket: includes welcome reception, 2 lunches, breakouts, snacks and gift bag


Wednesday, April 8th

breakfast on own

8:00 am - 12:00 pm
Session 1
Your choice of Module 1 or Module 2
12:00 pm - 1:00 pm
Lunch as a group
1:00 pm - 5:00 pm
Session 2
Your choice of Module 3 or Module 4
6:30 pm - 9:00 pm
Cocktails, Dinner and Keynote speaker

Thursday, April 9th

breakfast on own

8:00 am - 12:00 pm
Session 3
Your choice of Module 5 or Module 6
12:00 pm - 1:30 pm
Lunch as a group
1:30 pm - 3:30 pm
Exclusive VIP event
3:30 pm - 6:00 pm
FREE time until conference begins

Intensive Keynote Speaker

Eight Secrets to Entrepreneurial Success
Glen Meakem

During our Wednesday evening dinner, Glen will share eight secrets to success that he developed throughout his career as a successful entrepreneur and business leader. Participants will learn strategies on how to overcome tough challenges as they build and transform their businesses.

Intensive Modules and Trainers

Session 1: Wednesday am

Module 1: The Organized Entrepreneur: Systematize Your Business to Maximize Your Revenue Potential
Julie Morgenstern

Would you like to improve your skills of time management and organization? It can be overwhelmingly difficult to do for yourself, especially as a small business entrepreneur. Organizers of every specialty encounter time management challenges in running their businesses and organizational trials in maintaining the tools and records required for success.

This practical workshop will help you develop systems and protocols to boost the efficiency of your own company and to take full advantage of every prospect that comes your way. In her 25 years in business, Julie Morgenstern has used her organizing skills within her own business, from its humble roots in the corner of her bedroom to an internationally renowned enterprise, to serve individuals and companies in over 20 countries worldwide. This session gives participants the rare moment to stop and evaluate ways to boost their professionalism, efficiency, and effectiveness and to tweak and develop systems to run a tight ship. You will learn how to use time and structure to turn your talent inwards and run an organized business such that no opportunity is missed and every opening is maximized.

Learning Objectives:

  • Switch your mindset from "hobby” to true professional.
  • Learn to balance your time between the various roles of running a successful business.
  • Learn to organize your business information to speed retrieval and re-purposing.
  • Learn to systematize your contacts to maximize relationship building.
  • Learn to keep your ducks in order so that no money is left on the table.

Module 2: Building Your Brand Through Social Media
Coach Jenn Lee

Would you like to leverage social media to grow your business? Do you fear spending all your time tweeting, posting, sharing and blogging with no results?

Let’s be honest, we’re over exposed. Between cute kittens taking a bath, piano playing prodigy babies, and negative political campaigns about who you should vote for, your little post about 17 cent scans is not making an impact. Sad to admit, but it’s true. As a business owner social media is a must and the pressure to tag it, gram it, post it, pin it, and tweet it is overwhelming even on a good day. Beyond the act of posting, social media is integral in building your brand. Matching your online presence to the in-person experience is key in building a long-term relationship with your client. Your potential clients decide if they should buy your product, utilize your services and, in general, trust you, from what they see online.

During this session Coach Jenn Lee will teach you 5 keys to dominating social media and building your brand like a boss. #bam!

Learning Objective:
  • Identify which platforms offer your business the biggest punch.
  • Learn brainwash techniques to attract your perfect audience with the right medium.
  • Learn how to organize time to get maximum reach.
  • Learn how to conquer, connect and convert your audience every time.
  • Learn how to keep it real, authentic and engaged...make ‘em love you…lots!


Session 2: Wednesday afternoon

Module 3: Becoming the Go-To Expert: 5 Steps to Owning Your Niche
Julie Morgenstern

What does it take to become the go-to expert in your profession? A combination of distinctive content, focused marketing, and a super organized strategy does it! In this insightful and practical workshop, New York Times best-selling author, speaker and media expert, Julie Morgenstern, shares the strategies she used to fuel the growth of her company by maximizing her unique skill set and becoming an expert in her field. In this new Value Based Economy, clients are more selective than ever about where they invest their dollars, and they want to know they are getting high quality service and expertise. This session will teach you how to fortify the future of your business by building your credibility, increasing demand for your products and services, and, best of all, generating the revenue you deserve!

Learning Objectives:

  • Learn to develop your reputation through five building blocks.
  • Learn to position yourself as an expert.
  • Learn to target your core client base.
  • Learn to cultivate relationships with the most powerful media platforms for your market
  • Learn to keep your message authentic and appealing.

Module 4: Don’t Leave Money on the Table! How to Value Yourself and Your Services
Daina Makinson

Do these questions sound familiar? How much should I charge? What should I charge for a photo book? The pricing of your product or service is a key element in the profitability and sustainability of your business. Often though, it is a struggle to put a value on what we offer. This session will provide "insider" secrets that all retailers use to determine their pricing that will position you competitively while protecting your bottom line. Daina will share her knowledge of pricing from her 30 years experience as a retail buyer, most recently with companies that include TJMaxx, Marshalls, and Winners and take you through a proven formula for establishing your prices. You will leave with pricing and packaging ready to implement.

Learning Objectives:

  • Learn how to assess competition factors.
  • Understand mark-up and how to calculate break even point.
  • Learn how to analyze consumer trends and customer traits to help determine your value.
  • Learn how to create package pricing to maximize sales and profitability.
  • Learn how to estimate time, scope, and the ‘unexpected’ when pricing a job.

Session 3: Thursday morning

Module 5: Strategic Business Expansion
Lisa Montanaro

Many photo organizers run businesses that are one-trick ponies, trading hours for dollars, and working really hard without a major income to show for it. For photo organizers ready to expand offerings, help many people at the same time, and leverage their content, there is a better way! This workshop will help you strategically expand your business and think bigger. This interactive workshop will cover topics such as using independent contractors or hiring employees, expanding to another state, offering virtual services and digital content, licensing portions of your business, and joint venturing with other businesses. You will learn how to expand your business, what pitfalls to watch out for, and what steps to take. You will walk away with a plan for implementing the options that are the best match for your business!

Learning Objectives:

  • Explore strategies to expand your business in a variety of ways.
  • Learn how to use independent contractors or hire employees.
  • Learn how to expand to another state by opening a branch office or using team members/organizers.
  • Learn how to create multiple streams of income, such as offering virtual services and digital content.
  • Learn how to license your business or portions of it.
  • Learn how to create joint ventures with other businesses.
  • Learn how to target markets and make decisions as to which options are the best match for your business.

Module 6: How to Make it Rain Referrals Without Spending a Dime
Daina Makinson

We’ve heard it time and time again; referrals are the very best way to grow and sustain your business. The last thing your business needs is a dry well. We also know that top-notch customer service is the first place to start.

Get out your umbrella because Daina Makinson will debunk this dry well myth with proven techniques that will make it rain referrals. She will show you how to leverage and grow a web of referrals for exponential reach. And she will help you create a step-by step plan of action to turn one-time clients into lifetime clients. Who is ready to make it rain?

Learning Objectives:

  • Learn how to define your ideal clients and where to find them.
  • Learn how to find marketing opportunities that don’t cost you a cent.
  • Learn how to determine key networking groups and explore ways to maximize these opportunities.
  • Learn how to perfect your pitch and stand out in the crowd.
  • Explore and discuss best practices to turn one time clients into lifetime clients.
  • Learn how to ask for referrals with language that puts your clients at ease.

We’re a community of Personal Photo Organizers who share a passion for telling people’s stories.

© 2018 Association of Personal Photo Organizers


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