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About Cathi Nelson
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Meet Cathi Nelson, APPO Founder

Founder, Cathi Nelson

Recognizing the trend well before it surfaced, APPO Founder Cathi Nelson is now pioneering a whole new industry called “Personal Photo Organizing”.

And it’s exploding.

With 10 billion digital photos taken monthly, coupled with almost yearly obsolete technology, it’s crucial to keep these photos organized in order to preserve families’ stories.

1.7 trillion printed photos still languish in boxes and containers, rich with stories and traditions waiting to be shared and enjoyed.

Cathi Nelson founded the Association of Personal Photo Organizers (APPO) as an answer to the growing need of our digital age – assistance for organizing an influx of digital photo memories, printed photos, media and memorabilia. Some 1 trillion photos are taken every year and in a world where technology and camera shutters move too quickly for people to catch up, families and organizations find it increasingly difficult to sieve through, organize and preserve precious memories. APPO provides a solution by connecting trained small business owners with clients who require photo organizing services. Today, APPO has grown to hundreds of members throughout the world. As a pioneer of the growing photo organizing industry, Cathi has spoken in various industry conferences and has been featured in the New York Times, The Atlantic Magazine, Wall Street Journal and Better Homes and Gardens.

"APPO is the voice of the Photo Organizing  industry, representing a collective body of corporations, small businesses, and individuals who are dedicated to providing products, services, and solutions--allowing you to easily find, preserve, and share your stories.” – Cathi Nelson

If you’d like to hear more about Cathi and APPO, we invite you to join her for Conversations with Cathi, live conference calls with Cathi where you can learn more about the industry, ask questions, and listen to guest interviews.

We’re a community of Professional Photo Organizers who share a passion for telling people’s stories.

© 2019 Association of Personal Photo Organizers


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