2016 APPO National Conference: General Sessions
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Short Courses
General Sessions
Sponsors and Exhibitors

General Sessions

Crowd pleasing topics and industry specific training will dominate the main stage during our general sessions and conclude with a dynamic Keynote presentation with Lisa Montanaro that will equip you with a "ready to execute” MINDSET and PLAN before you head home.

Marketing Your Business on a Shoestring Budget
Craig Duswalt: RockStar Marketing

Craig Duswalt's high-energy and informative presentation features the 7 Secrets to Saving a Ton of Money on Marketing and Advertising. You’ll discover how to market and advertise your business without spending a lot of money. Craig combines his background in music and marketing as a professional speaker, author and radio host. His entertaining and educational presentations are filled with stories of his days touring with Guns N’ Roses and Air Supply and behind the scenes encounters with some of the biggest name in entertainment.

How to Play to Win: It’s All About Knowing These 5 Key Numbers In Your Business
Justin Krane: CFP®, CIMA Krane Money Strategist

Do you ever feel like you’re overwhelmed and scared to take a serious look at the numbers side of your business? Not to mention that are you’re crazy busy! And the last thing you want to do is to track your money, right? You’ve never thought of yourself as a "numbers” person. You’ve got tons on your plate running your business. But you know you need to deal with managing your cash flow. Yuck.Here’s the deal, taking control of your business numbers is the most powerful action you can take to put yourself in the driver’s seat for some serious business growth.

It’s time to make the numbers make sense – so you can play to win.Once you know these 5 key numbers in your business, you can take your business to the next level.

Crazy Busy Isn’t a Badge of Honor: Be Proactively Productive, Not Busy!
Lisa Montanaro: Productivity Consultant, Success Coach, Business Strategist, Speaker & Author

These days we are so busy that we can’t stop talking about it. "Crazy Busy” has become a cultural symbol of status as if it’s a badge of honor! People think they’re complaining, but they’re secretly bragging. It’s like a skit out of Saturday Night Live! Let’s stop the glorification of busy and be proactively productive instead!

Time is one of our most precious resources. Yet we battle daily to make the best use of it. During our closing Keynote, Lisa will demonstrate how to get more done in less time with less stress. She’ll show you how to maximize productivity and set priorities by learning where you need to take control. She’ll explore time management systems and methodologies, tools and techniques, project lists and to-do lists. You’ll discover the psychology behind procrastination and perfection, multi-tasking, saying no and dealing with interruptions. She’ll equip you with the confidence and clarity you’ll need to head home with a laser- focused plan to juggle tasks and responsibilities.

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