What is APPO?
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What is APPO?

A collaborative environment. An abundance mentality. And a really fun ride.

APPO is an association for small businesses who help people tame their photo chaos and create projects that enable them to relive and preserve their best memories.

APPO is the respected leader in the photo organizing industry. The organization educates the public about the importance of preserving photos and videos.

APPO is technology and trust.

Founder, Cathi Nelson:

“Because the field is changing so fast, APPO’s most important job is to provide members like you with access to ongoing training. Understanding that people have different learning styles, we have a large library that we are constantly adding to. We want to consistently improve our opportunities for your growth so you have the help and answers when you most need them. Every day I ask myself: ‘What value am I bringing to our members today?’”

APPO is legacy and inclusivity.

Chief Operating Officer Lisa Kurtz:

“You don’t need to reinvent the wheel. A large part of our job here at APPO is to shorten your learning curve. Now you have access to not only my experience as a former photo organizer but to that of hundreds of members, many of whom have even more experience than I do. We’re really a community and our members share with one another. We provide road maps and tools and you get to be creative and build the business that makes the most sense for you.”

We’re a community of Personal Photo Organizers who share a passion for telling people’s stories.

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