APPO National Conference | April 8- 11, 2015
The Caribe Royale | Orlando, Florida
pleasing topics and industry specific training will dominate the main stage
during our general sessions and conclude with a hands on, interactive session
that will equip you with a "ready to execute” plan BEFORE you head home.
Thursday Evening: Welcome Reception
All the Pictures of My Life with Me All the Time
an added bonus, renowned professional photographer Tamara Lackey, is
joining us as our guest speaker during our public event and Expo. She will share her tips and advice on
how Mylio saved her photo life! Learn how Tamara and her son can now
scan through thousands of photos and pick just the one she needs in less
than half the time than it once took.
Nelson will officially open our conference with her insights about our growing
industry along with a look ahead to Save Your Photos Day 2015.
Managing Change and Transition
SHED is a practical framework for proactively managing change,
transition and the feeling of being unstuck and unsure. Julie guides audiences
through the tangible process of letting go of the obsolete in their spaces,
schedules and behavior to make room for new experiences, self-discovery and
The Money! Money Mindset & Pricing Strategies
It's time to talk money! So many business owners
bury their heads in the sand when it comes to money and pricing. In order to be
profitable in business, you must overcome money mindset issues so that you
value your services and charge what you are worth, develop and implement an
effective pricing strategy, and make sure that it is a good match for your
business model, market and income needs. Learn how to overcome price
objections, and figure out whether to engage in bartering, discounts and pro
bono offerings. Discover how to implement policies, such as deposits and
retainers, which may help you stop leaving money on the table. If you want to know
about all things money, this is the session for you!
Know Your Numbers
Dawn Brolin is
not your ordinary accountant. She is a high energy,
person centered, Gaga blaring, rockstar that delivers and conquers
the numbers end of your business. Her Team’s motto is that people leave better than we found them! Not
only will she stand true to that philosophy but also she’ll go out of her way
to make YOU comfortable with YOUR numbers.
PLUS, get ready for some FUN along the way, yes… TEAM BROLIN LOVES ACCOUNTING!
Take Better Photos
your camera to lunch, as our favorite professional photographer Nick Kelsh shares
some fun photo tips during Saturday’s plated luncheon.
Digital Photo Organizing for Photo Organizers
Kurtz, APPO’s Director of Operations and Training,
will take the stage to help relieve some of the fear and anxiety that many
photo organizers feel about Digital Photo Organizing. Her goal is to
help you discover the right tools and work flows to better serve your clients,
by drawing on the collective wisdom of our APPO community.
a Photo Organizer’ Panel
We’re gathering the best of the best to sit on our
panel this year, to address the most commonly asked questions by photo
organizers. A popular segment at our first conference, we’re bringing this back
by popular request. So get your questions ready!
Strategic Planning Session
We will wrap up the
conference on Saturday afternoon with a strategy session led by Coach Jenn Lee,
and others, so you can create a ready to execute action plan. This will be your
time to ask questions, brainstorm and make a plan. Our goal is to ensure you
leave with a plan in place so you’re ready to leverage the skills, ideas and
energy you bring home from Conference.